How do I create Instagram ads?

How do I create Instagram ads?

Creating Instagram ads is straightforward through Facebook Ads Manager. Here's your complete guide:

Step 1: Set Up Facebook Ads Manager

Go to business.facebook.com
Connect your Instagram account
Add payment method

Step 2: Choose Campaign Objective

Awareness: Brand awareness, reach
Consideration: Traffic, engagement, app installs
Conversion: Sales, leads, catalog sales

Step 3: Define Your Audience

Location (country, city, radius)
Demographics (age, gender, language)
Interests (hobbies, behaviors, pages they follow)
Custom audiences (website visitors, email lists)

Step 4: Set Budget and Schedule

Daily budget or lifetime budget
Start and end dates
Ad scheduling (specific days/times)

Step 5: Choose Ad Placements

Instagram Feed
Instagram Stories
Instagram Reels
Instagram Explore

Step 6: Create Your Ad

Upload images or videos (1080x1080px for feed)
Write compelling copy (125 characters for feed)
Add call-to-action button
Include destination URL

Step 7: Review and Publish

Preview on different devices
Check all links work
Submit for review (usually 24 hours)

Pro Tips:

Use high-quality visuals
Test multiple ad variations
Start with a small budget
Monitor performance daily
Optimize based on results

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