Do I need a business account to run Instagram ads?

Do I need a business account to run Instagram ads?

Yes, you need an Instagram Business or Creator account to run ads. Here's everything you need:

Required Setup:

Instagram Business or Creator account
Facebook Page connected to your Instagram
Facebook Ads Manager access
Payment method added

How to Convert to Business Account:

1. Go to your Instagram profile

2. Tap the menu (three lines)

3. Select "Settings"

4. Tap "Account"

5. Select "Switch to Professional Account"

6. Choose "Business" or "Creator"

7. Complete your profile information

Connecting to Facebook:

1. Open Instagram Settings

2. Go to "Account"

3. Select "Linked Accounts"

4. Choose "Facebook"

5. Log in and connect your Facebook Page

Business Account Benefits:

Run Instagram ads
Access Instagram Insights
Add contact buttons
Create shoppable posts
Use Instagram Shopping
Schedule posts with tools
Access professional tools

Business vs Creator Account:

Business Account:

Best for: Companies, brands, retailers
Features: Full ad capabilities, shopping features
Contact options: Email, phone, address

Creator Account:

Best for: Influencers, public figures, content creators
Features: Creator-specific insights, branded content tools
Contact options: Email, phone

What You DON'T Need:

Minimum followers (can start with 0)
Verified account
Certain follower count
Business license (though recommended)
Website (helpful but not required)

Cost:

Converting to business account: FREE
Running ads: Pay only for ad spend

Common Issues:

Can't find Business option: Update Instagram app
Can't connect Facebook: Make sure you admin the Page
Lost personal features: Can switch back anytime

Pro Tip:

Set up your business account BEFORE creating ads. This ensures proper tracking and insights from day one.

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