PA-i - AI-Powered Instagram Ad Strategy Generator

Here are the complete image specifications for all Instagram ad formats:

1. Instagram Feed Ads

Square (Recommended):

•Size: 1080 x 1080 pixels

•Aspect Ratio: 1:1

•File Type: JPG or PNG

•Max File Size: 30 MB

•Min Resolution: 600 x 600 pixels

Landscape:

•Size: 1200 x 628 pixels

•Aspect Ratio: 1.91:1

•File Type: JPG or PNG

•Max File Size: 30 MB

Vertical:

•Size: 1080 x 1350 pixels

•Aspect Ratio: 4:5

•File Type: JPG or PNG

•Max File Size: 30 MB

•Recommended for mobile

2. Instagram Stories Ads

Full Screen:

•Size: 1080 x 1920 pixels

•Aspect Ratio: 9:16

•File Type: JPG or PNG

•Max File Size: 30 MB

•Safe Zone: Keep important content in center 1080 x 1420 pixels

3. Instagram Reels Ads

Vertical Video:

•Size: 1080 x 1920 pixels

•Aspect Ratio: 9:16

•File Type: MP4 or MOV

•Max File Size: 4 GB

•Length: 0-90 seconds

•Recommended: 15-30 seconds

4. Instagram Carousel Ads

Per Card:

•Size: 1080 x 1080 pixels

•Aspect Ratio: 1:1

•File Type: JPG or PNG

•Max File Size: 30 MB per image

•Cards: 2-10 images/videos

5. Instagram Explore Ads

Same as Feed:

•Size: 1080 x 1080 pixels

•Aspect Ratio: 1:1

•File Type: JPG or PNG

•Max File Size: 30 MB

6. Collection Ads

Cover Image:

•Size: 1080 x 1080 pixels

•Aspect Ratio: 1:1

•File Type: JPG or PNG

Product Images:

•Size: 1080 x 1080 pixels

•Aspect Ratio: 1:1

•Min: 4 products

Text Specifications

Feed Ads:

•Primary Text: 125 characters (before "...more")

•Headline: 40 characters

•Description: 30 characters

Stories Ads:

•Text: Minimal (use image text)

•CTA: Built-in buttons

General Guidelines:

•Keep text under 20% of image

•Use high-resolution images

•Avoid pixelation

•Test on mobile first

Video Specifications

Feed Video:

•Length: 1 second - 60 minutes

•Recommended: 15 seconds

•File Type: MP4, MOV, or GIF

•Max File Size: 4 GB

•Aspect Ratio: 1:1 or 4:5

Stories Video:

•Length: 1-15 seconds per story

•File Type: MP4 or MOV

•Max File Size: 4 GB

•Aspect Ratio: 9:16

Reels Video:

•Length: 0-90 seconds

•Recommended: 15-30 seconds

•File Type: MP4 or MOV

•Max File Size: 4 GB

•Aspect Ratio: 9:16

Design Best Practices

Image Quality:

•Use high-resolution images

•Minimum 1080px width

•Avoid blurry or pixelated images

•Use professional photography

Composition:

•Keep important elements centered

•Leave space for text overlay

•Use contrasting colors

•Include faces when possible

Branding:

•Include logo (subtle)

•Use brand colors

•Maintain consistent style

•Match brand guidelines

Mobile Optimization:

•Design for mobile first

•Test on actual devices

•Ensure text is readable

•Check safe zones

File Preparation

Before Uploading:

•Compress images (maintain quality)

•Use RGB color mode

•Save at 72 DPI for web

•Remove metadata

•Test different formats

Tools for Sizing:

•Canva (templates available)

•Adobe Photoshop

•Figma

•Online resizers

Common Mistakes to Avoid:

•Using low-resolution images

•Too much text on image

•Wrong aspect ratios

•File sizes too large

•Not testing on mobile

•Ignoring safe zones (Stories)

Pro Tips:

•Create templates for consistency

•Use 1080 x 1080 for versatility

•Design for sound-off viewing

•Include captions on videos

•Test multiple sizes

•Keep brand guidelines handy

What are the image size requirements for Instagram ads?

What are the image size requirements for Instagram ads?

Related Questions

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