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Real Estate Agent Instagram Ads Strategy

Real Estate Agent • Lead Generation

Instagram Ads Strategy for Real Estate Agents

Generate qualified real estate leads with Instagram ads. Get targeting strategies, ad creative ideas, and proven copy templates for realtors.

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🎯Recommended Target Audience

Location: Your service area (city/county)
Age: 25-55 years old
Interests: Real Estate, Home Decor, HGTV, Zillow
Life Events: Recently Moved, Recently Engaged
Behaviors: Likely to Move, Home Buyers
Income: Top 25% of zip code

💡Ad Creative Ideas

1. Property Tour Reel

Fast-paced Reel walking through a stunning listing. Show key features in 15 seconds with text overlays highlighting price, beds/baths, and unique features.

2. Before & After Transformation

Carousel showing a property before staging and after. Demonstrates your expertise and the potential of homes you sell.

3. Market Update Video

Short video (30 seconds) sharing local market insights: "3 Reasons Now is the Time to Buy in [Your City]." Positions you as the expert.

4. Client Success Story

Photo of happy clients with keys to their new home. Include testimonial quote and "We can help you too!" message.

✍️Suggested Ad Copy & Headline

HEADLINE
Find Your Dream Home in [Your City] 🏡
PRIMARY TEXT
Looking to buy or sell in [Your City]? 🏠 I help families find their perfect home with personalized service and local expertise. 📍 [X] years experience | [X] homes sold | 5-star reviews. Get your free home valuation today! 👇
CALL-TO-ACTION
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🚀Why This Strategy Works for Real Estate Agent

Real estate is highly visual and emotional - perfect for Instagram. By targeting people showing home-buying behaviors and life events (engaged, recently moved), you reach high-intent prospects. Lead generation ads with instant forms make it easy for prospects to request valuations or schedule showings without leaving Instagram.

Want a More Detailed Plan?

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